Goodwill is a nonprofit organization that helps disadvantaged people in North America. The letter G in the logo is a smiling face, conveying the notion that Goodwill provides happiness and relief to those in need.
That yellow arrow is not just a smiley. It also suggests that you can buy everything A to Z on Amazon.
Eighty-20 is a small consulting firm. The squares actually a binary code for the name. Top line: 1010000 and on the bottom: 0010100.
Baskin Robbins offers 31 flavorous of ice-cream. The number 31 is hidden in the logo within the letters of B and R.
It is one of the biggest European retailers, and in French, it means “Crossroads”. The logo symbolizes this word via two opposite arrows. They also added the first letter of the name, because if you look closely you’ll see the letter “C” in the negative space between the two arrows.
The C and O letters at the beginning of the word shape a tyre, which Continental produces.
This logo was made by Stylo Design, a design agency from Covent Garden, London. The entire logo is created with only one number; the number 8. By omitting certain parts of this number, they were able to create the brand name.
Elefont is another logo with a hidden meaning in the negative space. Find the trunk in the lowercase letter
Here of course an arrow is hidden between the letters E and X. Lindon Leader designed this famous logo in 1994, as Senior Design Director at Landor Associates, San Francisco. It was a result of a work where more than 200 logos were designed before the designer arrived to this solution. It won over forty logo awards worldwide.
The Northwest Airlines logo has two hidden meanings. For one it has the letters N and W in positive and negative spaces. And there is another less apparent idea in there. The red triangle points to north-west within the circle as if it was a compass.
Conceptual logo that shows a golfer taking a swing and the head of a spartan warrior in helmet at the same time.
At first glance, this logo looks like a map of Africa, but if you take a closer look, you will see two people facing each other.
the palm of a hand in this MyFonts logo made out of the letters M and y.
Toblerone chocolate company from Bern, Switzerland, which is known for high mountains. Bern is also called “The City Of Bears”. Find the hidden silhouette of a bear in the mountain illustration.
At first all you see is modern typography, but there is actually a hidden meaning of Sony’s VAIO logo. The first two letters represent an analog signal and the last two are the 1 and 0 of the digital world.
In this Yoga Australia logo you can discover the shape of Australia in the negative space formed between the woman’s raised leg and back.